Achieving Awards & Attention

Every competitive film sets out to win awards and get attention. While jury/panel awards are generally out of our control, we can influence audience awards. By finding a specific target audience, we can fill the seats with a demographic predisposed to enjoy the film. 

Gaining press and attention is even more attainable, since there are endless ways to get a film noticed. Promotional gimmicks are a quick and easy way to turn heads. Similarly, it's effective to inundate the community with a variety of references to the film. It's best to attack on all fronts - radio broadcasts, TV news stations (and ads if the budget allows for it), internet communities, local shops / businesses, not to mention tabling and canvassing in public areas.