Delegation, Success & Failure

DELEGATION

When it came to dividing tasks between us, Allison did the face-to-face promotions with potential customers, and Morgan worked behind-the-scenes online, as well as with local businesses. For a specific breakdown of actions we took, reference the timeline in "CALENDAR" post.

Allison promoting at UCF

SUCCESSES

Using Facebook Ads proved to be very valuable, and worth the money. We utilized Danny's built-in fan base and played up the "local filmmaker" aspect to people interested in film (school/faculty members and local production workers), which was effective. It also meant the majority of the audience was predisposed to enjoy the film, so the screening was very well received.

Morgan promoting at Full Sail

FAILURES

News stations and radio stations, except for WPRK, weren't receptive to the press releases. A few gave a courtesy response, but never featured the story. We realize that once we send a press release, it's out of our control what they decide to do, but we could've contacted them sooner and perhaps done a follow-up phone call, especially with the radio stations. Danny expected interviews, and he was only able to appear in one place, which was disappointing.