INTRODUCTION

This report was created to show the work done in the Film Producer class FIL-4661 at the Film Department of the University of Central Florida in the Spring of 2009.

The class consisted of lectures by field experts: Shannon Lacek - a Festival programmer, Rich Grula & Matthew Curtis - past and present marketing managers for the Florida Film Festival, Christine Vachon - world renowned film producer,  Tom Hurter & Nick Martinolich - previous UCF film students, and Professor Randy Finch.

The class itself was divided into teams of 2-4 group members, averaging out to about 20 teams in total. Each of the teams were assigned either a narrative or documentary film that would screen in competition at the 2009 Florida Film Festival (FFF). Working with the staff and their various filmmakers, the students were in charge of guerrilla marketing tactics to promote their assigned film.

Our team, for the non-competition Florida film "THE ATTIC DOOR", includes Allison Gawarecki (B.A. Cinema Studies 08/09) and Morgan English (B.F.A. Film). The filmmakers were Danny Daneau (Director), Eric Ernst (writer) and Erica Harrell (producer). The following report covers what we attempted, what we accomplished, and most importantly, what we learned.