MARKETING WORK

MARKETING TECHNIQUES

• Face-to-Face contact, handing out fliers
• Contacting film students, professors, and film professionals
• Posting collateral at schools and indie coffee shops (Stardust, Austin's, Cup O' Soul)
• Facebook advertising and events
• Online forums and community event/activities boards
• Contacting radio and TV stations

College Students & Professors

 (inc. UCF Student Union promotions)

  

Coffee Shops

(e.g. Stardust Video & Coffee)

Facebook Advertising

Online Community Events/Activies Boards

(e.g. Orlando Event Guide)

Local News & Radio Stations

(e.g. WMFE)

REASONS BEHIND MARKETING TECHNIQUES

• Face-to-Face interactions can be more memorable, and are harder to ignore.
• Film students, professors and professionals are likely to be interested in the work of a local filmmaker / UCF Alum.
• Indie coffee shops support the arts, especially locally, as do their patrons.
• Utilizing the internet (in the form of Facebook advertising and Online Event Forums) is a way to instantly access thousands of potential customers.
• Radio and TV stations are also great mediums for accessing thousands of potential audience members.