CALENDAR

Actual Project Timeline

FEB 18: "The Attic Door" film was assigned to our team.

FEB 22: Aleigh made initial contact with filmmaker Danny Daneau.

FEB 23-24: We prepared a marketing plan, pitch, and timeline; Determined target audience and list of key words. Morgan compiled the lists and posted them on basecamp for assignment.

FEB 26: Tom Hurter offered assistance and gave us a press release for the film.

MAR 3: Aleigh spoke with Danny about his goals for promotion, his schedule, and what he expects from us.

MAR 10: Morgan contacted WPRK DJ to set up interview; Aleigh set up Facebook events for screening

MAR 12: Morgan attempted pickup of collateral/artwork from Enzian, hadn't arrived.

MAR 17: Printed raw poster artwork on plain paper flyers, both of us handed the flyers out.

MAR 24: Collateral/artwork finally came in to Danny's friends house, Morgan picked it up; Kept 1/3 of the materials for ourselves, took 2/3 to the Enzian; Morgan got UCF teachers Andrew Gay and Theresa Scandiffio to offer extra credit for watching the film, Ryan Pomeranz promoted it in his class as well.

MAR 25: Aleigh wore stilts to draw attention and promote the film outside the UCF Student Union.

MAR 27: Morgan created and launched a Facebook ad; Morgan put up posters at UCF and Full Sail; Aleigh posted flyers in Disney breakrooms.

MAR 29: We sent press releases to 8 radio stations, 4 TV news stations, and the UCF Central Florida Future; Morgan posted the event on CraigsList, MetroGuide.com, Orlando.Eventguide.com, and XL106.7 Community Activities page

MAR 30: Morgan hung posters in the UCF Communications bldg, the VAB bldg, Austin's Coffee House, Stardust, and Cup O' Soul coffee shop.

MAR 31: Aleigh joined the Poundcake team, promoting the film outside the Regal Winter Park.

APR 3: Danny appeared on WPRK radio show to promote the film; Facebook Ad ended, 46 people used it to buy tickets

Total pre-sale tickets: 178

APR 4: DAY OF THE SCREENING; Morgan promoted the film at the Regal Winter Park, hoping to sell the remaining tickets.

Total tickets sold: 243

Actual Timeline vs. Original Timeline Proposal

MARCH 1-7

• Did not contact Erica Harrell, because our conversations with Danny gave us sufficient guidance; Also consulted ready-made press kit on The Attic Door's website.

MARCH 8-14

• Did not prepare or distribute collateral/artwork yet, Danny sent it 2 weeks later.
• Press release was already given to us, no need to prepare it.

MARCH 15-21

• Didn't contact news or radio stations yet because Danny's schedule was uncertain, in respect to scheduling prospective interviews; Also seemed more prudent and timely to contact them the week prior to the screening.
• Did not distribute any official collateral yet because it hadn't arrived, so we made due with paper flyers.
• Did not contact museums or high schools, thought our energy would be better spent on college campuses, local film/production circles, and indie coffee shops.

MARCH 22-27

• Did not contact retirement communities or historical societies, since we found success promoting to younger demographics.
• Aleigh came up with the idea of wearing stilts to draw attention, so that was an improvised promotional tactic.
• Opted to promote only to online community activities bulletins, rather than traveling also to local YMCA or apartment complex activities boards, in the interest of time; Also, online bulletins are more accessible and generally more widely used.